Studio Privacy Policy

Data Protection Policy - Privacy Notice

May 09, 2025 08:14 AM

NATHAN MARK DANCE ACADEMY - PRIVACY NOTICE
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1. IMPORTANT NOTICE
1.1 This is the Privacy Notice of NATHAN MARK DANCE ACADEMY which is the trading name of Nathan Mark Dance Academy whose registered office is 12 Conyers Way, Trinity Gardens, Middlesbrough, TS3 6LP (“we”, “us”, or “our”) and sets out how we collect and process your personal data. This Privacy Notice also provides certain information that is legally required and lists your rights in relation to your personal data.
1.2 This Privacy Notice relates to personal data that identifies “you” meaning our clients, students, suppliers or individuals outside our organisation with whom we interact. However, if you are an employee, or otherwise engaged in work for us or applying to work for us, a separate privacy notice applies to you instead.
1.3 We refer to this information throughout this Privacy Notice as “personal data” and paragraph 3 sets out further detail of what this includes.
1.4 Please read this Privacy Notice to understand how we may use your personal data.
1.5 This Privacy Notice may vary from time to time so please check it regularly. This original version was published on [17th] April 2020.

2. HOW TO CONTACT US
Data controller and contact details
For the purposes of relevant data protection legislation, we are the controller of the personal data you provide to us and as a controller we use the personal data we hold on you in accordance with this Privacy Notice.
If you wish to contact us in connection with our use of your personal data or gain access to it then please direct your query by email to enqurieis@nathanmarkdanceacademy.com
Data Protection Officer
Our CEO is our Data Protection Officer and can be contacted at nathan.street@nathanmarkdanceacademy.com

3. CATEGORIES OF PERSONAL DATA WE COLLECT
The categories of personal data about you that we may collect are:
• Individual Data which includes personal data you provide to us in person, via our website, Portal or by telephone, including the personal and contact details (such as your first name, middle name, last name, username or similar identifier, title, date of birth, anniversaries and gender, billing address, delivery address, email address and telephone numbers, medical information and allergies) you supply when enrolling or signing up to our studio, using our portal and when you contact us to pay a compliment, make a complaint or ask a general enquiry.
• Audio and Visual Data which includes personal data which is gathered using our CCTV or other recording systems in the form of images or video footage that is taken at one of our studios or otherwise by us for promotion purposes;
• Account and Profile Data which includes personal data which relates to your account or profile on our website or portal, such as your username and password, purchases or orders made by you, your interests, preference, feedback and survey responses;
• Advertising and Marketing Data which includes personal data which relates to you marketing preferences, such as information about your preferences in receiving marketing materials from us and our third parties and your communication preferences as well as your personal interests;
• Sales Data which includes personal data which relates to the transactions you have conducted with us, such as details about payments to and from you, receipt codes, details of subscriptions to our services or publications and other details of products and services you have purchases from us;
• Economic and Financial Data which includes personal data which relates to your finances, such as your bank account and payment card details and information which we collect from you for the purposes of the prevention of fraud;
• Advertising and Market Research Data which includes personal data which is gathered for the purposes of market research;
• Information Technology Data which includes personal data which relates to your use of our website and portal, such as your internet protocol (IP) address, login data, traffic data, weblogs and other communication data, browser plugin types and versions, operating system and platform and other technology on the devices you use to access our website or portal; and
• Health Data which includes personal data which is gathered for health and safety purposes including any accident report or claim log or any information you provide about allergies or other medical conditions during the enrolment and sign-up process or in one of our studios.
We may also create Personal Data about you, for example, if you contact us by telephone to make a complaint, for example about our services, then we may make a written record of key details of the conversation so that we can take steps to address the complaint.
We also obtain and use certain aggregated data such as statistical or demographic data for any purpose (“Aggregated Data”). Aggregated Data may be derived from your personal data but does not directly or indirectly reveal your identity. For example, we may aggregate some of your Information Technology Data operational data to calculate the percentage of users accessing a specific feature on our website. However, if we re-combine or re-connect Aggregated Data with your personal data so that it can directly or indirectly identify you, we treat the combined data as personal data which will be used in accordance with this Privacy Notice.
In addition, we may obtain certain special categories of your data (“Special Categories of Data”), and this Privacy Notice specifically sets out how we may process these types of personal data. These Special Categories of Data ae: (i) personal data revealing racial or ethnic origin, political opinions, religious or philosophical beliefs, or trade union membership; and (ii) the processing of genetic data, biometric data for the purposes of uniquely identifying a natural person, data concerning health or data concerning a natural person’s sex life or sexual orientation.
We do not collect information about criminal convictions and offences.
Any outstanding payments must be paid upon leaving Nathan Mark Dance Academy, you give permission for us to share details relating to any outstanding payments to any future dance school professionals.
4. THE SOURCES FROM WHICH WE OBTAIN YOUR PERSONAL DATA
We obtain your personal data from the following sources:
• Directly from you, either in person (at our studio or otherwise), via our website, portal or email or by telephone. This could include personal data which you provide when you:
• Enrol into our school;
• Register for our rewards;
• Create and account on our studio portal;
• Request information on our services or products or for other marketing to be sent to you;
• Enter into a competition or promotion;
• Complete a survey from us or give us feedback; and
• When you visit our studio
• Automated technologies, such as CCTV or other recording systems, cookies, server logs and other similar technologies. We may automatically collect Information Technology Data about your equipment, browsing actions and patterns by using cookies, server logs and other similar technologies. We may also receive Information technology Data about you if you visit other websites employing our cookies. Please see our cookie policy for further details. Audio and Visual Data may be collected on you if you attend any of our studios for security purposes
• Third parties, such as:
o From external providers of Wi-Fi which you give your name and contact details to when accessing Wi-Fi at our studio;
o Our provider of client feedback;
o From our provider of online reservations when you make a private lesson booking;
o Suppliers of our gift certificates;
o Analytics providers (such as Google based outside the EU);
o Providers of technical and payment services (such as Sum Up, Mastercard, PayPal, Stripe);
o Providers of social media platforms (such as Facebook, Twitter and Instagram) for example when you share our content through social media, for example by liking us on Facebook, following or tweeting about us on Twitter.
5 .HOW WE USE YOUR PERSONAL DATA & OUR BASIS FOR USING IT
5.1 Where we are relying on a basis other than consent
We may rely on one or more of the following legal bases when processing your personal data. We have set out below the purposes for which we may process your personal data:

Purposes for which we process your personal data
Type of personal data used (see above for more details)
The basis on which we can do this (this is what the law allows)

To register you as a new client.
• Individual Data;
• Economic and Financial Data;
• Account and Profile Data
The processing is necessary

To perform a contract with you; and

Our legitimate interest in the provision of services to our clients

In order to perform our contractual obligations to you. This would include;
• Processing and performing any booking or order placed by you;
• Orders placed by us where you are a supplier;
• Making or receiving payments, fees and charges; and
• Collecting and recovering money owed.

• Individual data
• Economic and Financial Data; and
• Sales Data

The Processing is necessary.
To perform any contract entered into with you; and
Our legitimate interest in recovering debts owed to us.
In order to comply with our own legal obligations, e.g. health and safety legislation, or to assist in an investigation (e.g. from the Police).
• Individual Data;
• Audio and Visual Data;
and
• Health data

The processing is necessary for us to comply with the law.
In order to use your personal data in life or death situations and there is no time to gain your consent (e.g. in the event of an accident and we have to give your personal details to medical personnel).

• Individual Data; and
• Health Data

The processing is necessary in order to protect the vital interests of an individual.
In order to manage our relationship with you including:
• To send you important notices such as communications about changes to our terms and conditions and policies (including this Privacy Notice);
• To provide you with important real-time information about products or services you have ordered from us (e.g. a change of time or location due to unforeseen circumstances); and
• to send you information you have requested;
• to deal with your enquiries; and
• to ask you to leave a review or feedback on us.

• Individual Data;
• Account and Profile Data;
• Sales Data; and
• Advertising and Marketing Data.

The processing is necessary:
• To perform any contract entered into with you;
• To comply with the law; and
• For our legitimate interests in the management and operation of our business, to keep our records updated and to study how guests use our products/services.
In order to administer and protect our business, deal with any misuse of our website and to comply with our security policies at our studio or registered office.
• Individual Data;
• Account and Profile Data;
• Audio and Visual data; and
• Information Technology Data.
The processing is necessary:
• For our legitimate interest in provision of administration and IT services, network security, to prevent fraud and in the context of a business reorganisation or group restricting exercise; and
• Necessary to comply with the law.
In order to make suggestions and recommendations to you about goods or services that may be of interest to you, to provide you with promotional offers (for example on your birthday), help ensure our Portal and website delivers relevant content and advertisements to you and to measure or understand the effectiveness of our advertising.
• Individual Data;
• Sales Data;
• Information Technology Data; and
• Advertising and Marketing Data.
The processing is necessary for our legitimate interests to study how clients use our products/services, to develop our products and services and ensure our marketing is relevant to you, to grow our business and to inform our marketing strategy.
For internal purposes to use data analytics, to identify usage trends, determine and measure the effectiveness of promotional campaigns and advertising and to improve our website, Portal, products/services, marketing, client relationships and experiences.
• Information Technology Data;
• Advertising and Marketing Data; and
• Advertising and Market Research Data.
The processing is necessary for our legitimate interest in defining types of clients for our products and services, to keep our website updated and relevant, to develop our business and to inform our marketing strategy.

To communicate with you about, and administer your participation in, special events, programs, promotions, any prize draws or competitions;
• Individual Data;
• Account and Profile Data;
• Sales Data;
• Information Technology Data; and
• Advertising and Marketing Data.
The process is necessary:
• For performance of a contract with you; and
• Necessary for our legitimate interests to promote our business.

To sell, make ready for sale or dispose of our business in whole or in part including to any potential buyer or their advisers.
• Individual Data;
• Account and Profile Data;
• Sales Data;
• Information Technology Data; and
• Advertising and Marketing Data.

The processing is necessary for our legitimate interests in the sale or disposal of our business or assets.

In order to enforce or apply our terms of use, terms and conditions of supply and other agreements with third parties.
• Individual Data;
• Account and Profile Data;
• Sales Data; and
• Economic and Financial Data
The processing is necessary for our legitimate interests in protecting our business and property and recovering debts owed to us.
In addition, we may lawfully process Special Categories of Data in certain ways. We set these out below along with the linked purposes for which we can process these Special Categories of Data:
Purposes for which we process your personal data
categories of personal data
The basis on which we can do this (this is what the law allows)
In order to use our knowledge of any health-related personal data you disclose to us in the event of illness or injury or some other related emergency or to record any accident or injury or other incident you may suffer when visiting our studio.
Health Data
The processing is necessary to comply with social protection law in the case of a health and safety incident recorded at our studio or to protect the vital interests of you or another individual where you or the individual is physically or legally incapable of giving consent.

In order to use the information about your health in fulfilling your needs/requirements, where you have published in a public forum that you are suffering from a particular health condition, e.g. informing us at a studio that you suffer from an allergy or other medical condition

Health Data

The processing relates to personal data which are manifestly made public by you.

In order to disclose and Special Categories of Data we hold on you, where to do so is in the substantial public interest, provided that when we do so we provide suitable measures to protect your rights.

Health Data
The processing is necessary for reasons of substantial public interest, on the basis of applicable law and it is:
• Proportionate to the aim pursued; respects the essence of the right to data protection; and
• Provides for suitable and specific measures to safeguard the fundamental rights and the interests of the individuals.

In order to protect against the threat of an epidemic.

Health Data
The process is necessary for reasons of public interest in the area of public health for example:
• Protecting against serious cross-border threats to health; ensuring high standards of quality and safety of healthcare and of medical products or medical devices.
• The processing must be on the basis of applicable law which provides for suitable and specific measures to safeguard your rights and freedoms, in particular professional secrecy.
5.2WHERE WE MAY RELY ON CONSENT
We would like to use the personal data you provide to us for a variety of different purposes. For certain of these purposes is it appropriate for us to obtain your prior consent. These are as follows:
• where, in the provision of our products and services to you, we need to use the Special Categories of Data that you provide to us relating to your health (where for example you have notified on your enrolment or otherwise informed us that you suffer from a dietary requirement such as an allergy or medical condition);
• where we would like to use photos or images taken of you in promotional materials (note that upon signing up to our studio you agree to us using any photographic or video material of you/your child in our promotional materials unless opted out upon registration – you also agree that any of this material remains the property of Nathan Mark Dance Academy for promotional purposes). At any time, after registration, it is your right to revoke this permission – if you wish to do so email enquiries@nathanmarkdanceacademy.com
• where we our carefully selected third parties have new products and services which we think you will be interested in.
The legal basis of consent is only used by us in relation to processing that is entirely voluntary – it is not used for processing that is necessary or obligatory in any way. You may at any time withdraw the specific consent you give to our processing your personal data by following the UNSUBSCRIBE link at the bottom of the marketing email or by contacting enquiries@nathanmarkdanceacademy.com
Please note even if you withdraw consent, we may rely on another basis to process your personal data.

6. WHO RECEIVES THE PERSONAL DATA YOU PROVIDE TO US
We may disclose the personal data you provide to us to:
• our group companies and affiliates or third-party data processers who may process data on our behalf to enable us to carry out our business practices. Any such disclosure will only be so that we can process your personal data for the purposes set out in this Privacy Notice;
• our PR agency and the provider of our portal and client feedback;
• HMRC, legal and other regulatory authorities, including those who request your personal data or to report any potential or actual breach of applicable law or regulation;
• External professional advisers such as accountant, auditors, bankers, insurers and lawyers;
• law enforcement agencies, courts or other relevant party, to the extent necessary for the establishment, exercise or defence of legal rights;
• third parties where necessary for the purposes of prevention, investigation, detection or prosecution of criminal offence or the execution of criminal penalties;
• third parties which are considering or have decided to acquire some or all of our assets or shares (including in the event of a reorganisation, dissolution or liquidation);
• third parties operating plugins or consent (such as Facebook, Twitter, Instagram) on our website which you choose to interact with.
7. INTERNATIONAL TRANSFERS OF PERSONAL DATA
It is possible that personal data we collect from you may be transferred, stored and/or processed outside of the European Economic Area, including United States of America.
In connection with such transfers we rely on the following:
• the relevant safeguard in place is the standard data protection contractual clauses between us and the recipient and a copy can be obtained by e.g. contracting our Data Protection Officer at the details above; or
• this is made on the basis of an adequacy decision, namely: the Privacy Shield for transfers to the US or the European Commission has decided that the relevant non-EU country ensures and adequate level of protection.

8. HOW LONG WE WILL STORE YOUR PERSOAL DATA FOR
We will store your personal data for the time period which is appropriate in accordance with our data retention policy. We will only hold your personal data for so long as is necessary for us to do so. We keep the length of time that we hold your personal data for under continual review. These reviews take place annually.
9. CONTRACTUAL OR STATUTORY REQUIREMENTS ON YOU TO PROVIDE PERSONAL
DATA
In certain circumstances the provision of personal data by you is a requirement to comply with the law or a contract, or necessary to enter into a contract.
It is your choice as to whether you provide us with your personal data then the consequences of failing to do so may mean that we are unable to fulfil your order or accept an enrolment or we may not be able to perform to the level you could otherwise expect. For example where you fail to notify us of any relevant medical information which means we cannot take this into account during our teachings or planning and you must bear the risk of any consequences as a result or where you fail to modify your marketing preferences (e.g. failing to notify us that you have specific religions or beliefs and as a result you continue to receive unsuitable marketing material).
10. ACCURACY OF YOUR PERSONAL INFORMATION
It is important that the personal data we hold about you is accurate and current. and we take all reasonable precautions to ensure that this is the case, but we do not undertake to check or verify the accuracy of personal data provided by you. Please keep us informed if your personal data changes during your relationship with us either by logging onto your account on the portal or by contacting us. We will not be responsible for any losses arising from any inaccurate, inauthentic, deficient or incomplete personal data that you provide to us.

11. YOUR RIGHTS IN RELATION TO YOUR PERSONAL DATA
Subject to applicable law including relevant data protection laws, in addition to your ability to withdraw any consent you have given to our processing your personal data (see section 0), you may have a number of rights in connection with the processing of your personal data, including:
• the right to request access to your personal data that we process or control;
• the right to request rectification of any inaccuracies in your personal data or, taking into account the purposes of our processing, to request that incomplete data is completed;
• the right to request, on legitimate grounds as specified in law:
o erasure of your personal data that we process or control; or
o restriction of processing of your personal data that we process or control;
• the right to object, on legitimate grounds as specified in law, to the processing of your personal data;
• the right to receive your personal data in a structured, commonly used and machine-readable format and to have your personal data transferred to another controller, to the extent applicable in law; and
• the right to lodge complaints regarding the processing of your personal data with the Information Commissioner’s Office. Please see https://ico.org.uk/concerns/ for how to do this.
If you would like to exercise any of the rights set out above, please contact us using the contact details set out in paragraph 2.
12. LINKS TO OTHER WEBSITES
The policy only applies to NATHAN MARK DANCE ACADEMY. If you link to another website from our website, you should remember to read and understand that website’s privacy policy as well. We are not responsible for any use of your personal data that is made by unconnected third-party websites.