Privacy Policy
Jul 10, 2026 03:25 PM
Ethereal Ballroom Dance Centre Privacy Policy
At Ethereal Ballroom Dance Centre (“Ethereal,” “Studio,” “we,” “our,” or “us”), we are committed to protecting the privacy, confidentiality, and security of our students, guests, staff, and website users. This Privacy Policy explains how we collect, use, store, and protect personal information both in person and through our online systems and services.
By participating in Studio activities, using our online portal, or providing personal information to us, you consent to the practices described in this Privacy Policy.
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1. Information We Collect
We may collect personal information through in-person interactions, phone calls, email communications, online registrations, event participation, and use of our online portal.
Information collected may include:
• Full name
• Address
• Phone number
• Email address
• Emergency contact information
• Date of birth
• Dance experience and preferences
• Health or physical limitations voluntarily disclosed
• Scheduling and attendance records
• Competition and event participation details
• Payment and billing information
• Signed waivers, agreements, and policy acknowledgements
• Online portal login information and account activity
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2. In-Person Conversations & Confidentiality
Ethereal Ballroom Dance Centre values discretion and professionalism within the studio environment.
Personal conversations, coaching discussions, health disclosures, private matters, and student information shared with instructors, staff, or management are treated as confidential to the extent reasonably possible.
Staff and instructors are expected to maintain professional confidentiality regarding sensitive student information and private matters discussed during lessons, coaching sessions, consultations, or studio events.
Students are also expected to respect the privacy of fellow students, staff, and instructors.
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3. Online Portal & Website Data
When using our website or online portal, we may collect technical and account-related information including:
• Login credentials
• IP address
• Browser and device information
• Scheduling activity
• Purchase history
• Attendance records
• Electronic signatures and agreement acknowledgements
• Communication preferences
This information is used to:
• Manage student accounts
• Process registrations and bookings
• Maintain studio operations
• Improve user experience
• Communicate studio updates, schedules, promotions, and event information
• Maintain security and prevent unauthorized access
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4. Payment Information
Payments may be processed through secure third-party payment processors.
Ethereal Ballroom Dance Centre does not intentionally store complete credit card numbers or sensitive financial account information on Studio systems unless required for authorized recurring billing arrangements.
Payment information may be used for:
• Tuition and lesson payments
• Membership billing
• Event registrations
• Competition fees
• Merchandise purchases
• Authorized recurring payment programs
Students are responsible for maintaining accurate payment information within the online portal.
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5. How We Use Personal Information
We may use collected information to:
• Provide dance instruction and studio services
• Schedule lessons and events
• Process payments and maintain billing records
• Respond to inquiries and customer service requests
• Maintain safety and emergency contact procedures
• Communicate studio announcements and updates
• Improve programs, services, and student experience
• Comply with legal obligations
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6. Photography, Video & Media
The Studio may photograph or record classes, events, performances, showcases, competitions, or social activities for educational, promotional, or marketing purposes.
Images or recordings may be used on:
• Social media
• Studio websites
• Promotional materials
• Advertising campaigns
• Printed publications
Students may request in writing to opt out of promotional media use whenever reasonably possible.
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7. Information Sharing
We do not sell personal information to third parties.
Information may only be shared:
• With authorized staff and instructors for studio operations
• With payment processors to complete authorized transactions
• When required by law, legal process, or government request
• In emergency situations involving health or safety
• With competition organizers or event partners when participation requires registration information
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8. Data Security
We take reasonable administrative, technical, and physical precautions to protect personal information from unauthorized access, misuse, loss, or disclosure.
However, no method of electronic transmission or storage is completely secure, and we cannot guarantee absolute security.
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9. Retention of Information
We may retain records, waivers, payment history, attendance records, and communications for operational, legal, tax, insurance, or business purposes, even after a student is no longer actively enrolled.
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10. Children’s Privacy
For minor students, personal information may be collected from parents or legal guardians. Parents or guardians are responsible for consenting to policies and managing minor student accounts.
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11. Policy Updates
Ethereal Ballroom Dance Centre reserves the right to modify or update this Privacy Policy at any time. Updated policies may be posted through the online portal, website, or other official Studio communications.
Continued participation in Studio services constitutes acceptance of any revised policies.
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12. Contact Information
Questions regarding this Privacy Policy or requests related to personal information may be directed to:
Ethereal Ballroom Dance Centre
9 North 5 Points Rd, Unit 1, West Chester, PA 19380
856-398-3639
dance@etherealballroom.com