Privacy Policy
Dec 16, 2025 04:13 AM
The Academy at Westmoreland Cultural Trust (“The Academy,” “we,” “our,” or “us”) respects your privacy and is committed to protecting the personal information of our participants, families, staff, and community members. This Privacy Policy explains how we collect, use, store, and protect your information when you register for programs, visit our website, or engage with our educational and artistic offerings.
1. What do we collect?
We collect personal information that you voluntarily provide when registering for programs, communicating with us, or making payments. This may include:
- Participant and parent/guardian names
- Contact information (email address, phone number, mailing address)
- Age or date of birth (for program eligibility)
- Emergency contact details
- Payment and billing information (processed securely through third-party payment systems)
- Program enrollment history and attendance
- Photo and video consent preferences
We may also collect non-identifiable information such as website usage data and aggregated analytics for internal reporting and program improvement.
2. How We Use Your Information
We use your personal information to:
- Process registrations, payments, and account management
- Communicate important class, event, and schedule updates
- Ensure participant safety and emergency contact readiness
- Administer tuition, billing, and related financial activities
- Share program-related updates, announcements, and opportunities
- Comply with legal or regulatory requirements
We do not sell, rent, or share your personal information with third parties for marketing purposes.
3. Photo and Media Usage
The Academy may capture photos, video, or audio recordings during classes, rehearsals, and events for promotional and educational purposes. If you prefer not to have you or your child included in marketing materials, please check the opt-out box during registration AND submit a written opt-out confirmation to theacademy@wc-trust.org prior to the start of your class or program.
4. Data Protection and Security
We implement appropriate physical, electronic, and administrative safeguards to protect your information from unauthorized access, disclosure, alteration, or destruction. All online payments are processed securely through encrypted, PCI-compliant systems such as Studio Pro (formerly DanceStudio-Pro).
5. Access and Updates
You may review and update your personal information at any time through your Studio Pro account or by contacting us directly at theacademy@wc-trust.org.
6. Data Retention
We retain personal and payment information only for as long as necessary to fulfill the purposes outlined in this policy or as required by law.
7. Children’s Privacy
The Academy complies with the Children’s Online Privacy Protection Act (COPPA). We do not knowingly collect personal information from children under 13 without verifiable parental consent.
8. Third-Party Services
Our registration and payment processing are handled through Studio Pro and other trusted service providers. These third parties maintain their own privacy and security policies, which we encourage you to review.
9. Policy Updates
We may update this Privacy Policy periodically to reflect operational or legal changes. The most current version will always be available through our registration portal and website.
10. Contact Us
If you have questions about this Privacy Policy or how your information is handled, please contact us at:
The Academy at Westmoreland Cultural Trust
Email: theacademy@wc-trust.org
Phone: 724-836-1123 x206
Website: www.westmorelandculturaltrust.org