Privacy Policy
Sep 13, 2026 05:03 AM
The Maryland Academy of Dance (MAD)
Privacy Policy
Effective Date: __________________
The Maryland Academy of Dance ("MAD," "we," "our," or "us") values the privacy of our students and families. This Privacy Policy explains how we collect, use, protect, and share the personal information you provide when enrolling in classes, participating in programs, using our website, or interacting with our staff.
By enrolling with The Maryland Academy of Dance, you acknowledge that you have read and agree to this Privacy Policy.
Information We Collect
To provide exceptional dance education and operate our programs safely and efficiently, we may collect the following information:
Student Information
Student name
Date of birth
Grade level
Gender (if voluntarily provided)
Class enrollment information
Attendance records
Performance participation
Skill evaluations and progress reports
Parent/Guardian Information
Parent or guardian names
Mailing address
Phone numbers
Email addresses
Emergency contacts
Medical & Emergency Information
Allergies
Medical conditions relevant to participation
Medications or physical limitations voluntarily disclosed
Emergency medical contacts
Physician information (when provided)
Financial Information
Payments are securely processed through our third-party payment providers. MAD does not store complete credit card or banking information on our systems.
We may maintain records of:
Tuition payments
Membership fees
Registration fees
Costume and recital purchases
Account balances
Billing history
Digital Information
When you visit our website or use our online systems, we may automatically collect:
Device information
Browser type
IP address
Website usage information
Cookies and analytics data
How We Use Your Information
Your information is used to:
Process enrollment and class registration
Manage tuition and billing
Communicate important studio updates
Schedule classes
Track attendance
Maintain emergency contact information
Ensure student safety
Prepare recital materials
Produce class rosters
Improve our programs and services
Meet legal and regulatory obligations
Photography & Video
The Maryland Academy of Dance regularly photographs and records classes, rehearsals, performances, competitions, camps, and special events.
Images and videos may be used for:
Studio marketing
Social media
Website
Printed materials
Promotional videos
Newsletters
Annual publications
No student names will be published with photographs without additional permission unless required for recognition or awards.
Parents wishing to opt out of marketing photography should submit a written request to studio administration. While we will make reasonable efforts to honor requests, we cannot guarantee exclusion from group photographs or public event recordings.
How We Protect Your Information
We take reasonable administrative, technical, and physical safeguards to protect personal information from unauthorized access, disclosure, alteration, or destruction.
Only authorized employees and contractors who require access to perform their responsibilities may access your information.
Sharing Information
We respect your privacy.
MAD does not sell, rent, or trade your personal information.
Information may be shared only when necessary with trusted third parties such as:
Payment processors
Registration software providers
Website hosting providers
Email communication services
Competition or performance organizers (when participation requires registration)
Emergency medical personnel if necessary
Government agencies when required by law
These providers are expected to maintain appropriate confidentiality and security standards.
Parent Portal & Online Accounts
Families are responsible for maintaining the confidentiality of their Parent Portal login credentials.
Please notify studio administration immediately if you believe your account has been compromised.
Children's Privacy
Because our programs serve minors, most personal information is collected directly from parents or legal guardians.
We do not knowingly collect personal information directly from children without parental involvement.
Data Retention
MAD retains student records, enrollment information, attendance records, financial records, and other business documents for as long as reasonably necessary to operate our business, comply with legal obligations, resolve disputes, and enforce studio policies.
Your Rights
Parents and guardians may request to:
Review their personal information
Correct inaccurate information
Update contact information
Request deletion of information when legally permissible
Certain records may be retained as required by law or for legitimate business purposes.
Third-Party Services
Our website and Parent Portal may contain links to third-party websites or services.
The Maryland Academy of Dance is not responsible for the privacy practices or content of those external websites.
Policy Updates
This Privacy Policy may be updated periodically to reflect changes in our practices or legal requirements.
The most current version will always be available through our Parent Portal and on our website.
Continued enrollment constitutes acceptance of the current Privacy Policy.